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Privacy Policy

Last updated: April 13, 2026

This Privacy Policy describes Our policies and procedures on the collection, use, and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal Data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and definitions

Interpretation

Words with capitalized initials have meanings defined below. The following definitions shall have the same meaning whether they appear in singular or plural.

Definitions

  • Account means a unique account created for You to access parts of our Service (where offered).
  • Company (referred to as "the Company," "We," "Us," or "Our") refers to TrueSeniorPlans, accessible from https://trueseniorplans.com.
  • Cookies are small files placed on Your computer, mobile device, or any other device by a website, containing details of Your browsing history on that website.
  • Device means any device that can access the Service such as a computer, cellphone, or tablet.
  • Personal Data is any information that relates to an identified or identifiable individual.
  • Service refers to the Website and related services offered through TrueSeniorPlans.
  • Service Provider means any natural or legal person who processes data on behalf of the Company—including hosting, analytics, security, communications, and insurance partners You choose to engage with through a lead request.
  • Usage Data refers to data collected automatically, such as IP address, browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, time spent on those pages, unique device identifiers, and other diagnostic data.
  • Website refers to TrueSeniorPlans, accessible from https://trueseniorplans.com.
  • You means the individual accessing or using the Service, or the company or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and using your personal data

Types of data collected

Personal data

While using Our Service, We may ask You to provide certain personally identifiable information that can be used to contact or identify You. This may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City
  • Information You provide in connection with insurance quotes and eligibility (such as age range, health-related responses You choose to provide in Our questionnaire, and coverage preferences)
  • Records of Your consent (including timestamps) where required for communications compliance

Usage data

Usage Data is collected automatically when using the Service. It may include Your Device's Internet Protocol address (e.g., IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.

Tracking technologies and cookies

We use Cookies and similar tracking technologies (including scripts and security widgets) to track activity on Our Service and store certain information. The technologies We use may include:

  • Cookies or browser cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. If You do not accept Cookies, some parts of Our Service may not function properly.
  • Web beacons. Certain sections of our Service and our emails may contain small electronic files that permit the Company to count users who have visited those pages or opened an email.

We use Cookies that may be categorized as necessary for security and basic functionality, preference Cookies where applicable, and analytics Cookies where enabled. You may manage Cookie preferences through Your browser settings.

Use of your personal data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.
  • To manage Your requests: To attend and manage Your requests to Us (including quote-related requests).
  • To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products, or contracted services, including security updates, when necessary or reasonable for their implementation.
  • To connect You with licensed insurance professionals when You request a quote or submit information requesting follow-up, including sharing necessary details with partners who assist in fulfilling Your request.
  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets.
  • For other purposes: We may use Your information for data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns, and to evaluate and improve our Service, products, services, marketing, and your experience.

Retention of your personal data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

Transfer of your personal data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. This means that this information may be transferred to—and maintained on—computers located outside of Your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

Disclosure of your personal data

Business transactions

If the Company is involved in a merger, acquisition, or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities.

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend the rights or property of the Company, prevent or investigate possible wrongdoing in connection with the Service, protect the personal safety of users of the Service or the public, or protect against legal liability.

Security of your personal data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Detailed information on the processing of your personal data

Service Providers have access to Your Personal Data only to perform their tasks on Our behalf and are obligated not to disclose or use it for any other purpose. Categories may include hosting and infrastructure, analytics, email and communications delivery, fraud prevention and bot mitigation, and insurance distribution partners when You request to be contacted.

CCPA/CPRA privacy notice for California residents

If You are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) provide You with rights regarding Your personal information, subject to certain exceptions. This section describes those rights and how to exercise them.

Your rights

  • Right to know and access: You may request disclosure of the categories and specific pieces of personal information We have collected about You.
  • Right to delete: You may request deletion of personal information We collected from You, subject to certain exceptions.
  • Right to opt-out of sale or sharing: We do not sell personal information for monetary consideration. Where applicable, We do not share personal information for cross-context behavioral advertising in a manner that constitutes "sale" or "sharing" under California law without appropriate choices and notices.
  • Right to non-discrimination: We will not discriminate against You for exercising any of Your CCPA/CPRA rights.

To submit a request, contact Us using the information in the "Contact us" section below. We may need to verify Your identity before processing Your request.

Children's privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

Links to other websites

Our Service may contain links to other websites that are not operated by Us. If You click a third-party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Changes to this privacy policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact us

If you have any questions about this Privacy Policy, You can contact us: